[services]
Digital advertising solutions at fuel stations provided by Indoor Media
Displaying advertisements on digital screens in the waiting area by the cash registers at fuel stations throughout Poland
600+
screens
8
agglomerations
100+
cities
13+ mln
contacts
[our advertising media]
Our 24-inch screens are installed according to a unique concept of positioning Indoor Media advertising carriers in the waiting area by the cash registers, at the customers’ eye level, with the screens facing the customers.
[your customers at fuel stations: premium audience profile]
At the fuel stations where our media screens are installed, we encounter young, dynamic, and affluent customers. A study by Justtag has shown that this group is characterized by an active lifestyle, high income, and a conscious approach to brands. Our format acts as an intelligent offline filter, enabling precise targeting of the premium audience without unnecessary expenditure on broad reach.
Based on the Justtag study:
Technology enthusiasts
Represents 33% of the population
Big spenders
Represents 41% of the population
Automotive enthusiasts
Represents 56% of the population
Home Improvement & Interior Fans
Represents 33% of the population
Active and Sports-Oriented
Represents 20% of the population
Trendsetters
Represents 18% of the population
Foodies
Represents 42% of the population
Travelers
Represents 54% of the population
Partygoers
Represents 14% of the population
Career-Oriented
Represents 39% of the population
[demographics at Shell stations in Poland]
Who visits Shell stations?
Based on the Justtag study
Shell Poland fuel stations are visited by customers with diverse demographic profiles, which allows our advertising media to reach a wide audience. Analysis shows that the largest groups of customers are aged 25–34 and 45–54. This is a dynamic and active group that frequently uses fuel station services during their daily commutes. It is also worth noting that women visit our stations more often than men, opening additional opportunities to reach the premium consumer segment. Most customers are employed, indicating their high activity levels and regular use of services such as purchasing fuel, beverages, and food. Thanks to the diversity of our clientele, advertising at Shell stations enables precise targeting of the desired audience and effective use of advertising space.
Audience share by age groups
Audience share by gender
[our audience]
6 million unique visitors of gas stations in Poland is current monthly reach of the Indoor Media network according to a Justtag survey conducted in February 2025. One in two recipients of the Indoor Media network is an automotive enthusiast and travel enthusiast. More than 40% of recipients spend more than the average consumer on purchases. For more details, see the Indoor Media Network audience survey downloadable below:
Learn more about the Indoor Media network audience and our user segments.
[we help with campaign planning: reach advertising packages]
Effective advertising starts with the right approach to defining campaign reach and frequency of audience interactions. To simplify communication planning within the Indoor Media network, we have prepared 10 reach packages:
Entire Poland MAX
Entire PolandG8
The 8 largest cities in Poland (Warsaw, Krakow, Gdansk, Lodz, Poznan, Katowice, Wroclaw, Szczecin)G8 Aglo
The 8 largest metropolitan areas in Poland (Warsaw, Krakow, Tricity, Lodz, Poznan, Upper Silesia, Wroclaw, Szczecin)TOP Aglo 8 excluding G8
The 8 largest metropolitan areas in Poland (Warsaw, Krakow, Tricity, Lodz, Poznan, Upper Silesia, Wroclaw, Szczecin) excluding the main citiesTourist Destinations
Coast, Mountains, MasuriaG10
10 largest cities in Poland (Warsaw, Krakow, Gdansk, Lodz, Poznan, Katowice, Wroclaw, Szczecin, Bydgoszcz, Bialystok)TOP Aglo 10
10 largest metropolitan areas in Poland (Warsaw, Krakow, Tricity, Lodz, Poznan, Upper Silesia, Wroclaw, Szczecin, Bydgoszcz, Bialystok)
[didn`t find a suitable offer?]
Contact us, and our advisor will prepare a custom solution for your advertising campaign.
Contact us
[technical requirements]
For your advertisement to be displayed correctly, it is important to follow the technical specifications for advertising materials. Please review the key requirements and download the file preparation guide.
Download file