[services]
Digital advertising solutions at fuel stations provided by Indoor Media
Displaying advertisements on digital screens in the waiting area by the cash registers at fuel stations throughout Poland
600+
screens
8
agglomerations
100+
cities
13+ mln
contacts
[our advertising media]
Our 24-inch screens are installed according to a unique concept of positioning Indoor Media advertising carriers in the waiting area by the cash registers, at the customers’ eye level, with the screens facing the customers.
[your customers at fuel stations: premium audience profile]
At the fuel stations where our media screens are installed, we encounter young, dynamic, and affluent customers. A study by Justtag has shown that this group is characterized by an active lifestyle, high income, and a conscious approach to brands. Our format acts as an intelligent offline filter, enabling precise targeting of the premium audience without unnecessary expenditure on broad reach.
Based on the Justtag study:
Technology enthusiasts
Represents 33% of the population
Big spenders
Represents 41% of the population
Automotive enthusiasts
Represents 56% of the population
Home Improvement & Interior Fans
Represents 33% of the population
Active and Sports-Oriented
Represents 20% of the population
Trendsetters
Represents 18% of the population
Foodies
Represents 42% of the population
Travelers
Represents 54% of the population
Partygoers
Represents 14% of the population
Career-Oriented
Represents 39% of the population
[demographics at Shell stations in Poland]
Who visits Shell stations?
Based on the Justtag study
Shell Poland fuel stations are visited by customers with diverse demographic profiles, which allows our advertising media to reach a wide audience. Analysis shows that the largest groups of customers are aged 25–34 and 45–54. This is a dynamic and active group that frequently uses fuel station services during their daily commutes. It is also worth noting that women visit our stations more often than men, opening additional opportunities to reach the premium consumer segment. Most customers are employed, indicating their high activity levels and regular use of services such as purchasing fuel, beverages, and food. Thanks to the diversity of our clientele, advertising at Shell stations enables precise targeting of the desired audience and effective use of advertising space.
Audience share by age groups
Audience share by gender
[our audience]
6 million unique visitors of gas stations in Poland is current monthly reach of the Indoor Media network according to a Justtag survey conducted in February 2025. One in two recipients of the Indoor Media network is an automotive enthusiast and travel enthusiast. More than 40% of recipients spend more than the average consumer on purchases. For more details, see the Indoor Media Network audience survey downloadable below:
Learn more about the Indoor Media network audience and our user segments.
[we help with campaign planning: reach advertising packages]
Effective advertising starts with the right approach to defining campaign reach and frequency of audience interactions. To simplify communication planning within the Indoor Media network, we have prepared 10 reach packages:
Nationwide Max 60
Entire PolandNet price: 344 938 zł
CPM: 16,11 zł
- Сampaign duration: 1 month
- Spot duration: 10 sec.
- Frequency: 60 spots per hour
- Number of contacts: 13 413 229
- Number of stations: 311
- Number of screens: 642
- Number of impressions: 21 412 320
G8 cities 60
The 8 largest cities of Poland (Warsaw, Kraków, Tricity, Łódź, Poznań, Katowice, Wrocław, Szczecin)Net price: 197 903 zł
CPM: 31,76 zł
- Campaign duration: 1 month
- Spot duration: 10 sec.
- Frequency: 60 spots per hour
- Number of contacts: 5 497 145
- Number of stations: 94
- Number of screens: 187
- Number of impressions: 6 231 000
G8 Agglomerations 60
The 8 largest agglomerations of Poland (Warsaw, Kraków, Tricity, Łódź, Poznań, Katowice, Wrocław, Szczecin)Net price: 287 348 zł
CPM: 16,82 zł
- Campaign duration: 1 month
- Spot duration: 10 sec.
- Frequency: 60 spots per hour
- Number of contacts: 11 173 814
- Number of stations: 249
- Number of screens: 512
- Number of impressions: 17 082 240
Short-term Poland 60
Entire PolandNet price: 218 090 zł
CPM: 22,55 zł
- Campaign duration: 2 weeks
- Spot duration: 10 sec.
- Frequency: 60 spots per hour
- Number of contacts: 6 057 587
- Number of stations: 311
- Number of screens: 642
- Number of impressions: 9 670 080
Tourist Poland 60
Coast, Mountains, Masurian LakesNet price: 45 691 zł
CPM: 23,55 zł
- Campaign duration: 2 weeks
- Spot duration: 10 sec.
- Frequency: 60 spots per hour
- Number of contacts: 1 269 098
- Number of stations: 62
- Number of screens: 129
- Number of impressions: 1 940 400
Nationwide Max 30
Entire PolandNet price: 172 469 zł
CPM: 16,11 zł
- Campaign duration: 1 month
- Spot duration: 10 sec.
- Frequency: 30 spots per hour
- Number of contacts: 6 706 614
- Number of stations: 311
- Number of screens: 642
- Number of impressions: 10 706 160
G8 cities 30
The 8 largest cities of Poland (Warsaw, Krakow, Tricity, Lodz, Poznan, Katowice, Wroclaw, Szczecin)Net price: 98 951 zł
CPM: 31,76 zł
- Campaign duration: 1 month
- Spot duration: 10 sec.
- Frequency: 30 spots per hour
- Number of contacts: 2 748 573
- Number of stations: 94
- Number of screens: 187
- Number of impressions: 3 115 500
G8 Agglomerations 30
The 8 largest agglomerations (Warsaw, Krakow, Tricity, Lodz, Poznan, Katowice, Wroclaw, Szczecin)Net price: 143 674 zł
CPM: 16,82 zł
- Campaign duration: 1 month
- Spot duration: 10 sec.
- Frequency: 30 spots per hour
- Number of contacts: 5 586 907
- Number of stations: 249
- Number of screens: 512
- Number of impressions: 8 541 120
Short-term Poland 30
Entire PolandNet price: 109 045 zł
CPM: 22,55 zł
- Campaign duration: 2 weeks
- Spot duration: 10 sec.
- Frequency: 30 spots per hour
- Number of contacts: 3 028 794
- Number of stations: 311
- Number of screens: 642
- Number of impressions: 4 835 040
[didn`t find a suitable offer?]
Contact us, and our advisor will prepare a custom solution for your advertising campaign.
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[technical requirements]
For your advertisement to be displayed correctly, it is important to follow the technical specifications for advertising materials. Please review the key requirements and download the file preparation guide.
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