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The First Year of Active Presence in Poland’s DOOH Market
First Steps
In September 2024, Indoor Media launched its first network of 200 digital screens in the checkout zones of Shell stations across Poland. This milestone marked the beginning of a new chapter in the development of the Digital Out-Of-Home (DOOH) advertising market in Poland.
Dynamic Growth
In just one year, the number of screens has grown more than threefold – to over 650 units. Today, Indoor Media is already present in 10 metropolitan areas and more than 100 towns, steadily building the largest premium digital screen network in Poland – located in high-impact checkout zones.
Research Confirms Advertising Potential
In cooperation with Justtag, we conducted an audience study that clearly shows Shell stations attract highly active consumers with strong purchasing power. Indoor Media clients on Shell stations:
- demonstrate 41% higher shopping activity than the average Polish consumer,
- are almost three times more likely to look for special offers,
- visit stations an average of 3.22 times per month, ensuring frequent ad exposure.
Particularly valuable is the identification of key consumer profiles – from car enthusiasts and travelers, to food lovers, premium customers, and career-focused professionals. These groups buy more, spend faster, and make decisions more actively.
A Proven Mix of Arguments
Our concept is built on three pillars of effectiveness:
- The Right Audience – segmented, affluent, and purchase-active.
- The Right Place – screens positioned in checkout zones, where customers naturally stop and focus.
- The Right Moment – the point of payment, when consumers are thinking about expenses and making decisions.
From the very first months on the market, our screens have attracted campaigns from leaders in automotive, banking and financial services, retail chains, and marketplaces – confirming the strong effectiveness of Indoor Media’s business model.
Next Steps
For Indoor Media, 2025 marks the next stage of expansion. We enter the new season with ambitious plans to further grow our network and enhance the attractiveness of our product. But that is a story for the next updates – which we invite you to follow on our social media channels. With another year of experience behind us – we move forward!