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The first in Poland — pioneering a new category of Retail Media DOOH.
At Indoor Media, we were the first in Poland to develop a specialised, nationwide sales model for video advertising on screens installed directly at petrol station checkout counters — delivering this format at scale and within a consistent, unified framework.
Checkout screens bring together two worlds:
Driving sales of endemic products available at the station (retail media).
Building brand awareness, including for non-endemic products, amplifying TV and digital campaigns, and stimulating further consumer purchasing activity (DOOH).
What does this combination and scale mean for advertisers?
It enables full-scale nationwide campaigns as well as local and regional activations, precisely tailored to selected audience segments.
It also offers an opportunity to reach consumers at a particularly valuable moment: right at the checkout, as they complete their purchase — without scrolling, switching channels, or being distracted by a multitude of competing messages.
And it delivers one of the longest advertising exposure opportunities in the customer journey, with an average checkout transaction lasting 55 seconds.