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Indoor Media Expands Advertising Network: Partnership with Moya
Indoor Media, the retail media leader at fuel stations, continues the dynamic expansion of its Digital Out-Of-Home network in Poland. Following the successful launch of its screen network at Shell stations, the company has signed an advertising partnership agreement with Moya — the country’s third-largest fuel station network.
At the beginning of the project’s second year, nearly 200 additional Indoor Media screens will be installed at Moya stations. As a result, by mid-October the total network will reach 835 active screens at fuel stations across Poland. These new retail media solutions will be available to advertisers starting in November 2025.
Moya — the third player after Orlen and BP
According to public data, Moya ranks third in terms of the number of fuel stations in Poland, behind Orlen and BP. Its distinctive feature is a wide presence not only in major metropolitan areas but also in regional markets, making it particularly attractive for brands seeking nationwide reach.
Loyal and regular audience
Research by ARC Rynek i Opinia shows that 97% of Moya customers are regular visitors, with nearly half stopping at a station several times a week. Importantly, as many as 30% of visits involve not only refueling but also the purchase of groceries, beverages, or ready-to-eat snacks.
Key audience segments include:
- Shoppers — young residents of small towns and rural areas who treat Moya stations as regular shopping points.
- “Hungry on the road” — mainly men around 30, often higher earners, who stop for coffee and a quick meal.
- Practical refuelers — older customers and women who combine refueling with purchasing basic everyday products.
In this way, Moya stations are transforming from simple refueling points into local shopping hubs, providing advertisers with frequent and high-quality consumer contact, and broadening the effectiveness of retail media solutions.
Value for advertisers
Adding the Moya network to Indoor Media’s address program means:
- Expanded reach — nearly 200 new screens complementing those already active at Shell stations.
- Access to new audiences — in small and mid-sized towns as well as rural areas.
- Increased frequency of exposure — thanks to highly regular customer visits.
- Enhanced targeting opportunities — segmentation by region, consumer type, and behavioral patterns.
- The ability to engage through a new retail media channel.
Indoor Media is turning fuel stations into an “intelligent filter” for reaching a loyal and valuable audience. With the launch of this new program, advertisers gain a tool for running large-scale campaigns with premium reach across Poland.